Whether you’re building a fragrance house from nothing or steering one that’s lost
the identity it started with, we begin the same place uncovering who you are before touching formula.
the private intensives
If you’re starting out, every decision is being made without anything fixed to check it against ,the name, the story, the fragrance itself, each built separately, with no clear answer underneath holding it together.
If you are an established brand, that clear answer likely existed once, but decisions have since started coming from reaction to the market, to competitors, to trend rather than from who you actually are. The result is a brand that no longer feels connected to itself.
Both situations require the same starting point: a properly established identity, using Begin With Who the process I’ve used to shape identity for Hyatt Regency and Philip Morris International, now available to you directly, at two levels of depth.
The Fragrance Brand Identity Intensive
4 hours virtual group
£ 800 per seat
A single afternoon, entirely dedicated to answering the question most fragrance brands never properly ask: who are you, really — before a single note is chosen. This is not a workshop or a masterclass. It is four hours working directly with me, using Begin With Who, to uncover the identity your brand has either lost or never fully claimed.
What you’ll walk away with:
A clear, articulated identity you can trust , not a guess, and not borrowed from what’s trending in your category
The language to brief a perfumer, fragrance house or marketing agency, write your positioning, or finally stop second-guessing your own direction
Clarity that would otherwise take months of costly trial and error to arrive at alone
BEST FOR
Founders starting out who want to build on solid ground from day one, and established founders who need clarity before spending another pound on reformulation.
The COMPLETE INTENSIVE
2 FULL DAYS IN PERSON
£ 3500 PER SEAT
There is a version of your brand that already exists before the market research, before the mood boards, before anyone told you what a fragrance house is supposed to look like. Most founders never find it. They build outward from trend, from competitors, from what sold well for someone else, and wonder later why nothing quite feels like theirs.
The Complete Intensive is where we stop building outward and start uncovering inward. Two days, in person, working directly with me.
This is the deepest version of Begin With Who I offer, and the only one where identity, positioning, and the earliest scent direction are developed together, in the same room, in real time.
If you’re starting out:
You are building a fragrance house, but you do not yet have a clear answer to what makes it yours. You risk building a brand that looks correct but says nothing, because the identity underneath was never properly established.
If you’re an established brand:
Somewhere along the way, your brand stopped feeling like a clear decision and started feeling like a series of reactions to the market, to competitors, to what you thought you were supposed to become. You may not be able to name exactly when it happened. Reformulating or rebranding without addressing this first will not fix it it will only repeat the same uncertainty in a new form.
What happens over the two days:
Day One — Identity
We work through Begin With Who in full, over a complete day rather than a compressed session. By the end of Day One, your identity is established with certainty not assumed, not inherited from the category, not guessed at.
Day Two — Positioning and Scent Direction
We translate that identity into two deliverables. First, a written Positioning document where you stand in your category, and the standard every future decision should be measured against. Then, a hands-on session with raw materials: identifying, testing, and refining the note families that genuinely express your identity. You leave with a documented Scent Direction specific materials and notes, and the professional language required to brief a perfumer with confidence, whether that’s myself at the formulation stage, or another perfumer of your choosing.
What you leave with:
A fully established brand identity certain, not assumed
A written Positioning document
A documented Scent Direction: specific materials, note families, and briefing language
Two full days of private, one-to-one time with a senior perfumer whose identity work sits behind global luxury and hospitality brands, given entirely to you
RESERVED FOR
Founders building from the beginning, and established brands ready to correct course with certainty. By application only
