Perfumer & Author

CREATING FRAGRANCE BRANDS

BRITISH SOCIETY OF PERFUMERS

IFRA UK MEMBER

MSc RISK MANAGEMENT

19 YEARS IN LUXURY PERFUMERY

Perfumer and author creating luxury fragrances and building fragrance brands shaped by strategy, identity, and commercial success.

I help luxury brands, hotels, and fragrance founders

build bespoke scent identities that define presence,

command respect, and leave an enduring legacy.

Where others focus on notes I focus on narrative.

Zaga Colovic

who i am

I am Zaga Colovic perfumer and author with 19 years of experience in luxury fragrance creation and brand development.

I bridge the gap between olfactory artistry and commercial reality for luxury brands worldwide.

I work with brands, hospitality, and real estate to create bespoke fragrance identities from strategic brief to final sensory experience and product execution.

“IN A WORLD OF NOISE, SCENT IS THE MOST POWERFUL WHISPER”

Zaga Colovic

what I offer

For Luxury Brands & Developers

B2B Scent Strategy, Signature Olfactory Identities, and Corporate Product Manufacturing.

For Aspiring Perfumers & Founders

Professional training, masterclasses, and step-by-step brand formulation frameworks

Zaga Colovic

who i partner with

My clients share one thing they understand that fragrance is not decoration, it is identity

LUXURY BRAND DIRECTORS

Commissioning a signature fragrance as a core element of brand identity and guest experience

HOSPITALITY AND HOTEL GROUPS

Seeking a site specific olfactory identity that sets them apart from every competitor in the market

fragrance founders

Building a brand from a ground up and determined to lead with strategy, not just beatiful formula

Creative agencies and consultancies

Integrating scent as a dimension of identity for clients in fashion, interiors and luxury lifestyle.

HOW TO CREATE FRAGRANCE BRAND

THAT WILL RESULT IN FINANCIAL SUCCESS

AND LONG LASTING LEGACY

HYATT REGENCY

HOW SCENT BRANDING TRANSLATES INTO MULTY SENSORY EXPERIANCES THAT DRIVE BOTH GUEST CURIOSITY AND COMMERCIAL REVENUE

LEARN REAL CASE STUDY AND HOW WE INCREASE HYATT’S REVENUE BY 14%

This collaboration allowed us to craft a truly multi-sensory journey for our guests – where perfumery and mixology came together to tell a story rooted in the essence of Belgrade. Each cocktail offered not just a flavor, but a feeling – evoking memories, curiosity, and a sense of place. It was a celebration of creativity, emotion and the art of hospitality.

Vitaly Volkov, Director F&B Hyatt

Driector F&B Hyatt Regency