Olfactory identity for luxury brands that lead.
I help luxury brands, hotels, and fragrance founders
build bespoke scent identities that define presence,
command respect, and leave an enduring legacy.
Where others focus on notes I focus on narrative.
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The Scent Strategist's dossier
I am London based senior perfumer and fragrance strategist with 19 years of experience in luxury perfumery. I work with brands, hospitality and real estate to create bespoke olfactory identities, from strategic brief to final sensory installation and product manufacturing.
“IN A WORLD OF NOISE, SCENT IS THE MOST POWERFUL WHISPER”
what I offer
1
Bespoke Olfactory Identity for luxury retail brands
A fully custom scent identity created from strategic brief, build around brand's narrative, values, positioning, not a trend. The process is strategic as much as creative
2
Hospitality Scent Branding
Site specific scent branding for luxury hotels, events and resorts. Creating a sensory signature that guests remember long after they leave.
3
Strategic Business Advisory for fragrance brands
Strategic consulting for founders building luxury fragrance brands who are serious about building legacy and not product along. Includes positioning, narrative, pricing and brand architecture, access to my contacts,
4
Supply Chain Brokerage & Brands Distribution
We act as a broker between suppliers and clients building scented identities. We become your distribution partner.
who i work with
LUXURY BRAND DIRECTORS
Commissioning a signature fragrance as a core element of brand identity and guest experience
HOSPITALITY AND HOTEL GROUPS
Seeking a site specific olfactory identity that sets them apart from every competitor in the market
fragrance founders
Building a brand from a ground up and determined to lead with strategy, not just beatiful formula
Creative agencies and consultancies
Integrating scent as a dimension of identity for clients in fashion, interiors and luxury lifestyle.
SCENT IS not amenity
IT IS STRATEGIC ASSET.
The problem with hospitality scent
The global hospitality industry has embraced scent as a brand tool and then promptly surrendered is potential to conformity. The same clean linen diffusions circulate through lobbies from Singapore to Stockholm , creating a paradox, an industry that sells uniqueness has outsourced its most intimate sensory communication to a generic palette.
” A well deployed scent is the most memorable amenity a hotel can offer . Generic scent is the olfactory equivalent of stock photography “
HYATT REGENCY
HOW SCENT BRANDING TRANSLATES INTO MULTY SENSORY EXPERIANCES THAT DRIVE BOTH GUEST CURIOSITY AND COMMERCIAL REVENUE
LEARN REAL CASE STUDY AND HOW WE INCREASE HYATT’S REVENUE BY 14%
This collaboration allowed us to craft a truly multi-sensory journey for our guests – where perfumery and mixology came together to tell a story rooted in the essence of Belgrade. Each cocktail offered not just a flavor, but a feeling – evoking memories, curiosity, and a sense of place. It was a celebration of creativity, emotion and the art of hospitality.
Vitaly Volkov, Director F&B Hyatt
Driector F&B Hyatt Regency
